PERANCANGAN REKOMENDASI INVESTASI PERUSAHAAN LES PRIVAT OSHIEDU BERDASARKAN ANALISIS KELAYAKAN INVESTASI

• Main Author: Gilang Kisworo, Andreas
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77657
• Institution: Institut Teknologi Bandung

OSHIEDU is an education tutor company that provides private tutoring services for junior high school, high school, and college students since 2020. Over the course of three years, OSHIEDU has conducted 930 private tutoring sessions with 40 mentors for 30 students, generating sales of Rp120 million. OSHIEDU measures its performance through Key Performance Indicators (KPIs), specifically using the Average Sessions Per Month (ASPM) metric. In the year 2020 (July to December), OSHIEDU had an ASPM of 25.7. However, in the Year-To-Date (YTD) period of 2023, the ASPM decreased to 11.3. The company aims to increase the ASPM to 44.3 as an indicator of increased sales. An analysis using a fishbone diagram to identify the root cause of the low ASPM reveals that the unclear investment decisions by OSHIEDU are the underlying problem. To address this root cause and improve ASPM, an investment recommendation was developed to invest in the development of OSHIEDU's private tutoring business. The steps taken included developing a financial plan using pro forma method, creating a cash flow model, conducting investment feasibility analysis using NPV and IRR methods, and performing sensitivity analysis. The research results indicate that investing in the business development of OSHIEDU is not feasible, with an NPV value of -Rp486,316,932 and an IRR of 13.57%. Sensitivity analysis shows that the three variables with the greatest impact on NPV are direct labor costs, sales forecasts, and marketing expenses. Three recommendations are given to OSHIEDU to improve the financial plan and make the investment feasible. One of these recommendations is to reduce direct labor costs and marketing expenses at the same time. The recommendation includes a new pro forma. Investment feasibility analysis is conducted again on the new recommendation with NPV and IRR values of Rp39.110.550 and 22,1%, consecutively. An implementation plan is also formulated to help OSHIEDU in pushing down the two costs.