DEVELOPMENT OF A SUSTAINABLE COCOA VALUE CHAIN IN SENARA VILLAGE, WEST NUSA TENGGARA

• Main Author: Kharismawati, Rahma
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77753
• Institution: Institut Teknologi Bandung

Cocoa (Theobroma Cacao) is a plantation commodity with high economic value. Cocoa and its derivatives are in high demand and have a significant market share of 7.3% annually. Senara Village is one of the areas in West Nusa Tenggara Province that produces of superior-quality cocoa beans. However, cocoa production is not align with the welfare of cocoa farmers in the West Nusa Tenggara Region. Farmers obtain only 6.6% of the final sale value. Inconsistent productivity caused the price of Senara Village cocoa products cannot compete with other cocoa products. Farmers face various challenges in cocoa farming in the cultivation, post-harvest, financing, marketing, and human resources sectors. The problems and challenges are complex and require strategie to be solveds. Cocoa value chain analysis research in Senara Village can be used as a tool to understand the occurred phenomena. This study aimed to identify value chain activities and internal and external factors that influence value chain activities and determine cocoa value chain development strategies in Senara Village. The research was conducted through observations, interviews, questionnaires, and literature study. There were 57 persons in this study, including farmers, farm laborers, collectors, "Kampug Cokelat Senara” SME, government, and academics who were determined using purposive sampling method. Value chain analysis was conducted using ValueLinks 2.0, followed by SWOT analysis and determination of alternative strategies using the Analytical Hierarchy Process (AHP). The results showed that cocoa value chain activities in Senara Village and West Nusa Tenggara consisted of raw material supply, production, post-harvest, processing, and manufacturing, distribution and marketing. Value chain activities involved 15 actors consisting of main actors, namely farmers, collectors, and "Kampung Cokelat Senara" SME, and supporting actors, namely farm laborers, the Department of Agriculture and Plantations, the Department of Cooperatives, Trade, and Industry, the Village Ministry, and Academics. Cocoa value chain activities created a value-added ratio of 69.467% in the fermented cocoa bean products. The main internal factor is land fertility (0.584), with the main weakness being the old age of the plants (0.040). External factors that became the main opportunities were routine counselling and mentoring services (1.006), with the main threat being weather conditions (0.120). The priority strategies selected for value chain development were socialization and assistance from SOP-GAP (0.524), rejuvenation and intensification program (0.631), fermentation program support (0.545), input assistance program (0.499), and partnering with cocoa processing companies (0.559).