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The advancement of technology has driven the emergence of various new business models, as well as changes in consumer behavior and expectations that heighten the urgency for companies to undergo digital transformation to enhance the value creation process and meet consumer needs. One area that ca...

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Bibliographic Details
Main Author: Naufal Trias, Fathan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77800
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Institution: Institut Teknologi Bandung
Language: Indonesia

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