USULAN PENGEMBANGAN APLIKASI PT SOLUSI BERDASARKAN IDENTIFIKASI KEBUTUHAN APLIKASI PENCARIAN PEKERJA KERAH BIRU

• Main Author: Meliani Sembiring M., Rebecca
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77819
• Institution: Institut Teknologi Bandung

The high demand for recruiting blue-collar workers and the rapid evolution of technology have led to a shift in the recruitment process towards online platforms, including third-party portals. Therefore, PT Solusi (pseudonym) has launched a blue-collar worker search application. However, the application is predicted to fall short of achieving its market dominance target, which is a minimum of one percent of the serviceable obtainable market within two to four years after its release. Consequently, improvement strategies are required to enhance recruiter adoption. Considering the product's introductory stage and its flexibility for app enhancements, this research aims to formulate improvement proposals while considering user satisfaction regarding the fulfillment of current application attributes and capabilities. Potential users of the Solusi application are corporate recruiters seeking blue-collar workers who have already digitized their recruitment processes. In this study, qualitative identification of required attributes was conducted through interviews with eight respondents, and a critical incident technique (CIT) questionnaire was administered to 95 potential users. Eighteen required attributes were selected for quantitative testing of their impact on user satisfaction. These attributes relate to sub- dimensions such as functional suitability, performance efficiency, compatibility, completeness, ease of understanding, personalization, and assurance. They emphasize the utility of the application and exhibited high-frequency occurrences. Measurement models were tested using partial least squares structural equation modeling (PLS-SEM). This research adopted the Importance-Performance Analysis (IPA)-Kano model. A total of 178 IPA responses and 290 Kano questionnaire responses were collected. Analysis results reveal that the attributes "application provides the expected quantity of candidates," "application rapidly offers candidate recommendations, and the application has a good reputation," and "application is trusted and widely used by job seekers" are identified as attributes needing improvement. These findings are employed to devise enhancement proposals for the Solusi application.