HOW BRAND AMBASSADOR AND SOCIAL MEDIA MARKETING OF LUXURY BRAND AFFECT THE PURCHASE INTENTION OF GENERATION Z IN JAKARTA
The growth of fashion luxury brands has been remarkable in recent years. Indonesia has emerged as a prominent market for luxury goods, witnessing an 84% surge in sales, making it the leading online luxury goods sales market in Asia. This research focuses on Generation Z consumers in Jakarta due to t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77822 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |