PERANCANGAN MODEL PRODUCT BUNDLING BERDASARKAN KARAKTERISTIK DEMOGRAFIS PELANGGAN PT X MENGGUNAKAN TEKNIK DATA MINING
PT X is a technology start-up company that operates in the education sector (edtech) by providing study abroad consultation services and foreign language classes. To increase customer purchase intention, PT X intends to initiate the implementation of a product bundling strategy. Product bundling...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77834 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |