THE FACTORS OF VARIETY SEEKING BEHAVIOUR ON OAT MILK USER THAT AFFECT NEW BRAND ADOPTION
Indonesian dairy market has big potential of diary market that still growing annually up to 2028. On top of that, Indonesias consumer are mostly express fondess for drinking milk that support the market growth. However, with high potential number, Indonesia faces lack of supply from local dairy far...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77932 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |