PERCEIVED GREENWASHING: UNVEILING THE IMPACT OF EXCESSIVE REUSABLE BAGS GIVEN THROUGH FOOD DELIVERY SERVICE TOWARDS CUSTOMERS SWITCHING INTENTION AND GREEN LOYALTY IN BANDUNG
The escalating consumer demand for ecological sustainability and green marketing has impelled businesses to adopt eco-friendly practices, including the transition from disposable to reusable packaging. Simultaneously, the food delivery service sector has experienced remarkable growth in Indonesia, w...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78087 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |