DESIGN OF VERTICAL SHORT FILM ABOUT SAFETY ON SOCIAL MEDIA AS AN EFFORT TO PREVENT THE DANGER OF CYBER GROOMING FOR TEENAGERS AGE 13-17 YEARS

Cyber grooming refers to the actions of adults who build relationships with minors for the purpose of exploiting them sexually on the internet, especially social media. Victims of cyber grooming experience various losses, including psychological and social setbacks. This is far from the ideal sta...

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Bibliographic Details
Main Author: Abigail Rukminingtyas, Keren
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78214
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Institution: Institut Teknologi Bandung
Language: Indonesia
Description
Summary:Cyber grooming refers to the actions of adults who build relationships with minors for the purpose of exploiting them sexually on the internet, especially social media. Victims of cyber grooming experience various losses, including psychological and social setbacks. This is far from the ideal state we envision for the internet, which should serve as a platform supporting the personal development and social lives of teenagers. Given the alarming number of cases occurring in Indonesia, it is imperative to enhance educational media and provide information about social safety to help teenagers aged 13-17 avoid falling victim to cyber grooming.The data collection phase involved conducting interviews with subject matter experts, as well as administering interviews and questionnaires to the target audience. Subsequently, this data was analyzed and used to design vertical 9:16 short film, employing communication strategies such as conditioning, informing, and reminding. The vertical short film will be distributed through TikTok.