IDENTIFYING THE EMOTION OF PEOPLE IN FOOD TOURISM EXPERIENCE
Food tourism is one of the key elements for attracting tourists to come and visit a place in any country. In recent years, this element has been growing very fast and popular due to the high technology and social media development where people can easily search for food in certain places. People fro...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78539 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Food tourism is one of the key elements for attracting tourists to come and visit a place in any country. In recent years, this element has been growing very fast and popular due to the high technology and social media development where people can easily search for food in certain places. People from around the world can also express and share their food tourism experiences through social media like YouTube. Food tourism experience can trigger positive and negative emotions, which will have an impact on post culinary experience, which affects satisfaction and behaviour after traveling. Therefore, this research aims to find kinds of positive and negative emotions that are captured by the tourist’s video on YouTube with the keywords of “negative food tourism experience in Indonesia”, “worst food tourism experience in Indonesia”, “bad food review journey in Indonesia”. This study uses a qualitative approach with source data from March 2023 to April 2023 using NVIVO software and thematic analysis to validate the identifying emotions of people which also provides rich and detailed information about the phenomenon. Aside from that, this study discovered that “unsatisfied” and “uncomfortable” have the highest percentage for the negative emotions that appeared from 28 YouTube videos. There are still some negative emotions that have been identified in the food tourism industry that need to be considered and repaired by the authorities to make the tourist feel more pleased and want to come back and visit any food tourism places. Several implications such as infrastructure improvement, authenticity and quality assurance, tourist awareness campaigns, and social welfare programs can be the best way to improve this kind of negative emotions. By that, it could give a good reputation and testimony for other people who wanted to experience food tourism in Indonesia. |
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