HALAL HOTEL IN INDONESIA: CONCEPT, PRACTICE, PROSPECTS, AND CHALLENGES

• Main Author: Varian, Alya
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78571
• Institution: Institut Teknologi Bandung

There has been a significant growth of Muslim population in the world. However, in Indonesia itself Muslim population reach 88% from the total population and in these few years Indonesia shows its halal tourism potential, evidence by the awards achieved and its 3rd position in Global Muslim Travel Index (GMTI) 2017. Due to this, a lot of initiatives have been taken in its attempt to attract this group of tourists. One of them is by offering Halal Hotel that has facilities in accordance with the religious beliefs of the Muslim tourists. There are 50-100 Halal Hotels in Indonesia, but only few of them that have halal certifications. The main challenge is different interpretation of Halal Hotel. The Halal Hotel providers claimed that they are confused about the basic attributes of the Halal Hotel concept and there is a gap between the Halal Hotel concept and its practice. The purpose of this study is to present attributes of Halal Hotel concept and examine the current policies and regulatory framework relating to Halal Hotel in Indonesia and LODGSERV model is applied in the assessment of customer satisfaction and customer loyalty of the Halal Hotel in Indonesia. Apart from that, this paper will also identify the prospect and challenges of developing Halal Hotels in Indonesia. The study will be conducted using qualitative and quantitative research in which data is collected through interviews and survey. This study contributed to outlining the list of Halal Hotel attributes from the eye of Indonesian Halal Centre and Hotel managers. It is hopeful that the finding of this paper can provide information to the authority bodies and to industry players as well regarding the existing policies for Halal hotel. The results of this paper will also indicate the importance for the hoteliers to have knowledge and fully prepared with the prospects and challenges that they might be facing prior to developing Halal Hotel in Indonesia.