HOW BUSINESS PROCESS MANAGEMENT IMPACTS DECISION MAKING PROCESS OF FASHION START-UP BUSINESS IN BANDUNG CITY

• Main Author: Alprilia, Nia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78624
• Institution: Institut Teknologi Bandung

This research aims to identify Decision making process of start up business and understand its relationship with core of their business process management. Business process management that provide in the start up business usually is the core of system that start up business to run their business systematically with what that start up wants. The business process management is vital asset and analyzing the correlation of the business process management with the impacts of decision making process. Existing literature, both theoretical and empirical, is understanding to identify the state of knowledge associated with this question to fashion start up in Bandung City. The empirical research was co-ordinated via a survey using in-depth interview of fashions start up in Bandung City. The results of the survey provides source of data in relation to a variety of practices associated with business process and decision making process in start up business especially in Bandung city. This study give knowledge about identifying the business process of fashion start up business and the impacts of business process management in decision making process. This study is also identifying the rational decision making process with comparing form normative with descriptive result and also use the prescriptive approach to mediate the normative and descriptive. The research also show the framework of Business Process impacts Decision Making Process use “decision making process and approach pyramid” by Behnam Malookoti 2010. This research gives new empirical evidence about the value of business process that impact the decision making process of fashion start up in Bandung City context.