ANALYSIS OF TRADEMARK FILING INTENTION IN INDONESIAN CREATIVE ENTERPRISES

Creative enterprises have a prominent position in Indonesian economic development, making more than 9% of the total enterprises. It is deemed as an important sector for Indonesian economic development due to its focus in human resource and culture. Creative enterprises also played an important role...

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Bibliographic Details
Main Author: Kristantia, Lidwina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78645
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Institution: Institut Teknologi Bandung
Language: Indonesia