PROPOSED CONTENT MARKETING STRATEGY FOR LIFESTYLE COMPANY: CASE OF ARETE INC.

As the market continues to evolve, traditional marketing techniques are slowly getting replaced by digital marketing. From all techniques of digital marketing, content marketing is one of the most popular techniques in the last three years. However, many new businesses have difficulties to develop a...

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Bibliographic Details
Main Author: Agustiar, Gilang
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78648
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Institution: Institut Teknologi Bandung
Language: Indonesia