INFLUENCE ANALYSIS OF RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT, PURCHASE INTENTION, AND CUSTOMER SATISFACTION IN WE ARE THE WALRUS
Indonesia as one of the most densely populated countries in the world becomes a country with considerable market demand by various brands. Wide range of product offered to Indonesia’s market today. Not only products from international brands but also products from local brands. There are so many way...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78685 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |