CHILD'S STYLE INFLUENCE ON PARENTS BUYING DECISION PROCESS AT NATA DE COCO BEVERAGES PRODUCT IN BANDUNG CITY
The coconut industry which utilized as nata de coco's business opportunity becomes one of the buffer of economic growth in Indonesia especially in Bandung. To further support so the benefits of nata de coco products can be perceived by every connoisseur needed a marketing process as a tool for...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78686 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |