COMMERCIAL STRATEGY TO INCREASE MARKET SHARE OF BOTTLED DRINKING WATER BRAND AQUA IN MODERN TRADE CHANNEL
Bottled drinking water is one of the markets that continues to grow in Indonesia. The development of this industry is in line with the increase in population. Every resident needs drinking water as a basic need, coupled with the absence of a tap water source that is consumable. As one of bottled dri...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78717 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |