PENERAPAN METODE DATA MINING UNTUK PREDIKSI CUSTOMER CHURN PADA PT XYZ

PT XYZ is a company operating in the retail industry and has adopted an e-commerce business model to remain competitive. The growth of internet users in Indonesia is an indicator that there is potential market development for the e-commerce business model, which requires users to have internet acces...

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Bibliographic Details
Main Author: Jefri, Bobby
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78731
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Institution: Institut Teknologi Bandung
Language: Indonesia