THE POSITIONING OF BAKSO BAPAK BUDI AND THE MOST IMPORTANT ATTRIBUTE IN MEATBALLS BUSINESS

This research aims to find out positioning of Bakso Bapak Budi company against other companies that provide similar products that can be said to be a competitor. In addition, this research also aims to find what the importance attributes are popular or the reason of people to buy meatball products i...

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Bibliographic Details
Main Author: Saputra, Budi
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78749
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Institution: Institut Teknologi Bandung
Language: Indonesia
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