THE DETERMINANTS OF POINT OF SALES ADOPTION PERCEIVED BY MICRO SMALL MEDIUM ENTERPRISES IN WEST JAVA

• Main Author: Raditya Ranggawarman, Tarindra
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78757
• Institution: Institut Teknologi Bandung

The adoption of innovative technology within a business has been acknowledged as a noteworthy subject since it becomes a supporting tool for companies to cope with various business problems. Presently, technology innovation has encompassed in almost all sectors, including financial sector which is known as financial technology (Fintech). The particular technology refers to the intersection between financial service and technology where it helps business entities to solve their financial constraints. The implementation itself has been utilized in all level of businesses, ranging from micro-sized enterprises to corporates. One form of fintech which commonly used by enterprises to deliver financial issues is point of sales (POS) system. On the other hand, the number of micro small medium enterprise (MSME) in Indonesia is 59,2 million which contributes to 57% of the total Gross Domestic Product (GDP) in 2018. This substantial number of firms represent 90% of business entities and employ 107 million workforces by 2012. However, despite this vast amount of business firms, the number of failing MSME is also increasing either in which financial management constraints presumed as one of the cause. This research focuses on the role of POS system in MSME industry and examines its purpose in addressing particular constraints. Through this research, researcher tries to determine the implementing factors of POS system among MSMEs in West Java and also its organization levels. A total of 150 respondents of MSME performer from various industry were collected in this research with the questionnaire as its research instrument. This study uses a modified Technology Acceptance Model 2 (TAM) to hypothesize the affecting factors and Binary Logistic Regression for methodology. The result shows that Image and Perceived Usefulness influence the adoption while Subjective Norms and Perceived Ease of Use do not.