ANALYSIS OF CUSTOMER CO-CREATION ACTIVITY THROUGH SOCIAL MEDIA AT PT. TELKOMSEL, TBK.: THE DIFFERENCES BETWEEN SUCCESSFUL AND UNSUCCESSFUL CO-CREATED PROGRAMS
The term of co-creation activity has changed the way customer’s interact with the company as well as company manage the return on value for the customer. Since customer are became an active partner for company, they contribute to program created together with the firm. Over the past few years, Socia...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78787 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |