BUSINESS DEVELOPMENT STRATEGY FOR DUCK MEAT SUPPLIER TO STREET FOOD LOCATED IN BANDUNG AREA

• Main Author: Abdul Ghaffar, Anas
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78792
• Institution: Institut Teknologi Bandung

The growth of duck industry make the demand of duck meat increase. While in the duck meat itself, duck meat demand cannot be fulfilled. With the existence of a large duck demand does not make the duck street food owner would accept bidders from the new supplier duck. Therefore, the researcher wants to know what the key values of chosen duck supplier, the internal and external side of chosen duck meat supplier, and how to make a business development strategy for duck suppliers so as a new entrance can compete with the currents. In this study, the researchers use qualitative data with coding analysis, which uses primary data from duck street food owner and suppliers and secondary data from social media and website as a literature review to analyze the condition of external duck industry. The researcher will use the theory of SWOT analysis to formulate the development strategy, and using VRIO analysis and porter five forces to know the internal and external condition of the company that will be researched, GolDuck Company. The result show that the key values that chosen duck supplier have are consistent, experiences, quality and quantity. In order to fulfill those key values, researcher suggest to GolDuck company which have lack of experience and limited quantity of duck production to doing some strategies such as making a catalog, inventory management, set production control, vertical product differentiation and create a community. This study is important to duck supplier business owners because it can help them to make a development strategy to make their offer to customer to be accepted and get competitive advantages from existing duck supplier business