ONLINE BUYING BEHAVIOR OF SPORTSWEAR PRODUCT: AN EXPLORATIVE STUDY AMONGST GENERATION Y
Indonesian starts to embrace sport as a part of lifestyle as the awareness of healthy lifestyle is increased. The young generation is the one that is the most anticipated with it, and they tend to choose an appropriate sportswear to be used. In 2014, sportswear posted current value growth of 9%. Gen...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78793 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |