BUNDLING STRATEGY ON PURCHASE DECISION: A CASE OF FOODS AND BEVERAGES SMES IN BANDUNG
In this globalization era, the competition between business industries become more competitive. Over time, the number of global businesses keep increasing, including in Indonesia. Today’s company does not just fight with the local company, but they need to compete with the foreign company. In Indone...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78851 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |