BRAND EQUITY OF INDONESIAN FOOTBALL CLUB. CASE STUDY PERSIB BANDUNG
Background and Objective: Football has been growing into a big industry. Football club has became a big brand in football industry. So that, management of football club can't be manage as non-profit organization. Management brand is one of the key success of football club, includes indonesian f...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78998 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |