PROPOSED ORGANIZATIONAL DESIGN FOR PT ASIANA SAKTI TO REGAIN COMPETITIVE ADVANTAGE

• Main Author: Sutaman, Priscilla
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79137
• Institution: Institut Teknologi Bandung

PT Asiana Sakti is a freight forwarder company, founded in 1976 as a CV Karya Jaya Bakti by Hurip Sutaman. Driven by growing market need for wood supplies in Indonesia, founder learning about importing and exporting goods in and our nations. In 1982 founder expanding the business to the freight forwarding for international market, also founded CV Radjawali Sakti as a Freight Forwarder. In 1988 as the business growing to Asian Market, founder change the company name into PT Asiana Sakti. The founder still keeping the main recipe of the successful business, which is still keeping all of business development and operational decision, and all of the staff that working with PT Asiana Sakti, must directly reported to the founder. While it was effective, however, when PT Asiana Sakti began to developing business, began facing new problems that need to be solved, to achieve sustainable growth in the future. As part of PT Asiana Sakti, researcher realized that there is something wrong in the company and it was proven by the CEO during interview. PT. Asiana Sakti has non-optimal organizational function, so there is no workflow. In the absence of a fixed organizational structure and job descriptions makes every employee do everything that needs to be done. Sometimes, they work outside working hours, just to keep up with the schedule. Lack of HR function is one of the reasons why the system does not work properly because there is no focus on people in the organization. Most employees are too focused on selling. This reduces the effectiveness of the organization because everything has no clear direction. Additionally, under performance is likely due to the ineffective and poor management of the existing methods. Existing approaches do not serve all of them, but companies still utilize them. Lack of coordination between departments can cause mis management due to a lack of system integration or systems that are not fully optimized. Also, lack of collaboration can cause poor management. This can occur between departments or groups of tasks, which can adversely affect the overall process. To discover the cause of the issue, researchers utilized a fishbone graph and analyzed the business situation utilizing Greiner's growth model analysis and McKinsey's 7s model analysis in order to find solutions and strategies for the business. The primary data collection in this final project was accomplished using qualitative methods, including interviews with the CEO and employee representatives for each division. These data will be derived from articles, websites, industry reports, journals and books. Based on the findings of the root cause study, ineffectiveness and inefficiency are attributed to the lack of an organizational structure that causes several issues: (1) The company's organizational foundation is ambiguous, such as a system of employee empowerment, standard operating procedures, and performance evaluations, (2) The company's description of employment is lacking, and (3) The company lacks a formal system of workflow. Based on Greiner's model of growth and McKinsey's 7s model, the business strategy that is necessary is to create a human capital system that manages resources more effectively. The author suggests several business solutions, including: (1) Creating an organizational structure that involves leaders in each department, (2) creating job descriptions, and (3) creating management systems and processes. The implementation of the human capital system proposed in this research is similar to the human resource management system, which is a new division at PT Asiana Sakti. The system proposed in this study is a system of employee employment, organizational structure, written descriptions of jobs, performance reviews, and compensation based on performance. At the conclusion of this study, a proposed plan for implementing strategy next year is presented.