STRATEGY DESIGN FOR DIGITAL TRANSFORMATION MATURITY LEVEL IMPROVEMENT AT PT X
PT X is a subsidiary of PT Pelindo II which is specifically engaged in the vehicle cargo sector, both for domestic and international destinations. Digital transformation is one of the agendas that has been implemented at PT X since 2019. Through digitalization, operational process becomes more...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79299 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT X is a subsidiary of PT Pelindo II which is specifically engaged in the vehicle
cargo sector, both for domestic and international destinations. Digital
transformation is one of the agendas that has been implemented at PT X since 2019.
Through digitalization, operational process becomes more effective and efficient,
resulting in the increase of PT X’s competitive advantage in the long run. The
urgency of digital transformation implementation also increases due to COVID-19
pandemic which started to spread in 2020. However, the digital transformation
implementation at PT X is still considered as not optimal since it is not yet known
what aspects that needs to be improved to increase the digital transformation
maturity of PT X.
This study aims to identify indicators which are lacking using a model developed
by researchers from University of St Gallen. There are nine dimensions included in
the model namely customer experience, product innovation, strategy, organization,
process digitalization, collaboration, information technoology, culture and
expertise, and transformation management. Data collection was carried out using
online questionnaire, addressed to 40 employees of PT X who are categorized as
“karyawan yang ditugaskan” and departments which are the owner of dimensions
measured in the model.
The result states that there are 8 indicators that need to be the focus of improvement
which are CX1, CX2, PD3, CL1, PI4, IT1, IT2, and IT3.. Based on these findings,
5 strategies were determined which are system development for service request,
system development for validating transaction, redefinition of digitalization needs
in the business process, knowledge management system utilization, as well as
training and sharing session with startup. |
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