BRAND STRATEGY OF BADAK LNG FOLLOWING COMPANY TRANSFORMATION

ndonesian natural gas liquefaction company, Badak LNG, is transforming its business due to a decrease in feed gas supply. After being a non-profit LNG plant operator for more than four decades, the company has recently started sharing expertise and providing LNG-related services to other LNG comp...

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Bibliographic Details
Main Author: Arum Sari Nastiti, Sekar
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/79324
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Institution: Institut Teknologi Bandung
Language: Indonesia
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