THE ROLE OF FOOTBALL FAN SUBCULTURE, BRAND AWARENESS AND PERCEIVED QUALITY TOWARDS THE INTENTION TO BUY FOOTBALL FAN FASHION AMONG FOOTBALL FANS IN INDONESIA
Football, also known as soccer, is one of the most popular sports events in the world. Sports as an entertainment is very well known amongst the people of Indonesia. The market for football is very huge in Indonesia. Indonesia also had been the host nation of international football competitions whic...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79424 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |