FACTORS INFLUENCING ONLINE CUSTOMER EXPERIENCE TOWARD CUSTOMER REPURCHASE INTENTION OF ONLINE TRAVEL AGENTS: TRAVELOKA AND TIKET.COM
In this developing market of Internet technology, Online Travel Agents (OTA) play an essential role as a platform to provide online travel ticket reservation service to customers. Particularly, the OTA mobile application, which is an extension of its website, shows more significant traffic use among...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79590 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |