DEVELOPMENT OF A MODEL OF CONSUMPTION INTENTION TRADITIONAL FOOD BY CONSIDERING THE INFLUENCE OF TRADITIONAL FOOD QUALITY, PRICE FAIRNESS, EXPERIENTIAL VALUE, SATISFACTION, AND NOSTALGIC EMOTIONS
The food and beverage industry is one of the industries with positive prospects in Indonesia. The food and beverage industry contributes 34% of Indonesia's GDP (Harnum, 2021). In 2023, the food and beverage industry will increase by 4.9% (DataIndonesia.id, 2023). Indonesia is also a biodiver...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79614 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |