A PROPOSED BUSINESS MODEL INNOVATION USING BLUE OCEAN STRATEGY APPROACH FOR KIUMARKET IN THE POST-PANDEMIC ERA
Kiumarket, a local brand in the home fragrance industry, encountered significant challenges in the evolving post-pandemic market landscape. Known for its diverse range of aromatic products, including scented candles, diffusers, and sprays, Kiumarket faced declining sales due to a shift in cons...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79722 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |