ANALYTICAL HIERARCHY PROCESS (AHP) METHOD FOR MARKETING AGENCY SELECTION AT PT KIRANA MITRAABADI
E-Commerce growth in Indonesia sets the stage for PT Kirana Mitraabadi, underlined by statistics indicating a substantial increase in e-commerce users. PT Kirana has identified the need to embrace and make a shift from a B2B-focused business model to the dynamic B2C market. The company aims to le...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79733 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |