MODIFICATION OF THE MARKOWITZ MODEL TOOPTIMIZE THE ALLOCATION OF PROMOTIONAL COST
Increasingly intense competition in the business world encourages businesspeople to continue to find ways so that their businesses can continue to survive. Marketing become one of the important roles in the business world. The strategy that is commonly used by the marketing department to get maxi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79754 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |