ANALYZING CUSTOMER EQUITY MODEL FOR ONLINE FOOD DELIVERY SERVICES IN THE BANDUNG AND JAKARTA REGIONS

Over time, the popularity of online food delivery services has grown significantly among consumers, especially in the regions of Bandung and Jakarta. Concurrently with the increasing demand for online food delivery services since 2019, numerous countries, including Indonesia, have witnessed a notewo...

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Bibliographic Details
Main Author: Fitriani Fadhilah, Nurul
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/79804
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Institution: Institut Teknologi Bandung
Language: Indonesia