PERSONAL DATA USAGE IN MARKETING ACTIVITY TO COMPLY WITH PDP LAW IN INDONESIAN DIGITAL COMMERCE COMPANY
PT Pitjarus Teknologi is a digital commerce company in Indonesia, understands and applies the Personal Data Protection (PDP) Law, especially in their marketing practices. The goal is to create sales and marketing strategies that align with the PDP Law and uphold customer trust. The research ex...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79816 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |