PROPOSED KNOWLEDGE MANAGEMENT INITIATIVES TO SUPPORT MARKETING DIVISION CASE STUDY AT PT XYZ
Toyota is still the leading car brand in Indonesia. However, Toyota has been experiencing a decline in sales for the past three years, even though other car brands have been able to increase their sales. As one of Toyota's authorized dealers, PT Bukit Jaya also feels that its marketing divis...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79818 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |