PROPOSED SOCIAL MEDIA MARKETING STRATEGY FOR IMPROVING SALES IN FOOD AND BEVERAGE BUSINESS SECTOR (CASE STUDY: PIETRO)
Pietro Coffee was founded on May 1st, 2019 at Trunojoyo Street No 11, Bandung. Pietro takes its name from the icon of a flying squirrel (sugar glider) with the Latin name "Pietromini", which is also the reason Pietro Coffee took the icon from the sugar glider figure itself. Sugar glider...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/79825 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |