STRATEGIC MANAGEMENT IMPLEMENTATION OF PUBLIC LISTED HOLDING COMPANY PT. AUTO PUTRA ANDALAN TO ENHANCE COMPANY PERFORMANCE
Economic trends show positive results which are reflected in economic growth of 5.3%. Therefore, many companies are trying to achieve maximum performance in 2024 through careful planning and strategies to improve company performance beyond the previous year's achievements, 2023. Achieving...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79858 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Economic trends show positive results which are reflected in economic growth of
5.3%. Therefore, many companies are trying to achieve maximum performance in
2024 through careful planning and strategies to improve company performance
beyond the previous year's achievements, 2023. Achieving performance is a process
that requires various resources such as finance, personnel, tools, time, and others.
Therefore, company performance represents the level of achievement of
policies/programs/activities by using various resources to achieve predetermined
company goals. In the strategy formulation process, a series of steps are carried out
to plan, develop and implement management strategies in business. To accurately
determine the direction and objectives of strategic management, it is necessary to
analyze the external and internal environment. In this research, analysis of internal
and external environmental factors can be carried out using various tools such as
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), PESTEL analysis
(Political, Economic, Social, Technological, Environmental, Legal). The aim of this
research is to analyze appropriate strategic management in the research subject (PT.
Auto Putra Andalan) with the main aim of increasing market growth and developing
strategies that are effectively aligned with the company's internal and external
environmental conditions. The results of this research produce: based on the grand
strategy quadrant, it falls into Quadrant 1. Quadrant 1 emphasizes that the
company's conditions allow it to grow. The growth that PT. APA can make efforts
to expand existing portfolios and add new business portfolios as new income
generators. This grand strategy is supported by determining the company's strategic
objectives through installing a SWOT analysis on the TOWS Matrix. Based on this
TOWS Matrix, PT. APA has identified 20 interrelated strategic objectives that
collectively lead to the company's financial targets. |
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