PROPOSED MARKETING STRATEGY FOR AVIATION MRO COMPANY (STUDY CASE: PT GMF AEROASIA TBK)
The COVID-19 pandemic caused an unprecedented period of financial and operational instability, which had a significant effect on the aircraft maintenance, repair, and overhaul (MRO) industry. For MRO company, preparing a successful recovery from the pandemic's harmful effects is currently...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79900 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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