DIGITAL TRANSFORMATION READINESS FOR COMMUNITY OFFICER IN DIGITAL ECOSYSTEM PT BANK TEPAT SYARIAH TBK

• Main Author: Widi Priyatna, Fitra
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79904
• Institution: Institut Teknologi Bandung

In the current digital era, our readiness to face digitization is of utmost importance as it is the key to the success of an organization in undergoing digital transformation. To support this, understanding human behavior towards digitization is crucial so that the organization can take appropriate actions. Therefore, measuring the level of digital transformation readiness is highly important and needs to be continually assessed and improved. This study employs quantitative methods using surveys and qualitative methods by posing open-ended questions in the quantitative survey. The overall methodology is conducted to extract the true meaning from the entire survey responses. Based on the survey results, there are improvements and action plans that the organization can implement to enhance employees' readiness for digital transformation. Although Bank Tepat Syariah has taken numerous actions and learning initiatives to improve readiness for digital transformation, further investigation is needed as the results have not met expectations. This research recommends that Bank Tepat Syariah explore more deeply into other factors influencing digital transformation readiness that were not covered in this study. Furthermore, the research suggests that Bank Tepat Syariah regularly conducts periodic surveys on digital transformation readiness to monitor its preparedness levels from year to year.