STRATEGI PEMASARAN YANG DIAJUKAN UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL UNTUK MENCAPAI PASAR MILENIAL. (TENUN NUSANTARA INDONESIA)
This study analyses the influence of the millennials’ interest in buying Indonesian woven fabric products, called Tenun fabrics, using the marketing strategy. This study uses a qualitative method as the researcher believes that this method focuses on in-depth observations to produce a more com...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79955 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |