DATA-DRIVEN PRODUCT BUNDLING AT B-70 MART: EMPLOYING MARKET BASKET ANALYSIS FOR SALES ENHANCEMENT
In the competitive landscape of retail, minuscule enhancements in sales strategies can markedly elevate financial outcomes. This study explores the efficacy of datadriven product bundling at minimarket B-70 Mart, by employing Market Basket Analysis (MBA). The research revolves around the hypot...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79956 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |