PROPOSED KNOWLEDGE MANAGEMENT FRAMEWORK TO GROW A COMMUNICATIONS AND SOCIAL IMPACT BUSINESS CONSULTING AT VMCS ADVISORY INDONESIA

• Main Author: Nuriawati Makki, Elvera
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79987
• Institution: Institut Teknologi Bandung

The development of the business world and leadership in various industries depends on critical factors, including the role of corporate communications and public relations. Since the beginning of civilization, communication has facilitated the development of relationships between people and institutions, increasing reputation and spreading knowledge. With the advancement of the digital world, strategic communication has become increasingly important for managing reputation, both personally and institutionally. In a democratic climate and era of openness, strategic communication becomes more critical, and it must align with the mission, vision, and business goals. Various challenges arise, especially in formulating communication strategies, handling management issues and crises, coordinating between functions, and implementing communication campaigns; hence, external communication experts are needed to help nurture a company's relationship with its stakeholders. This opportunity becomes the basis for establishing a communications and social impact consultant, PT Viem Advisory Indonesia (VMCS, abbreviation of Vera Makki Communications and Social Impact), in 2020. This research aims to formulate a value proposition, followed by proposing a business model canvas that supports the value proposition. This research uses a qualitative descriptive analysis with research that takes data from interviews with representatives of communications industry experts, academician, clients from the business world, and stakeholders from mainstream media. In addition, secondary data collection was also carried out, which was supported by a review of academic literature, basic theory and conceptual frameworks, which systematically provided guidance in starting a business in the field of communication and social impact consulting. With this foundation, this research describes business analysis and solutions, as well as recommendations so that VMCS can be built with the right value proposition and business model. As a communications and social impact consulting startup company, this research is designed so that VMCS can become a leader in the communications industry, with the uniqueness of not only focusing on profits in the business world, but also prioritizing social impact and sustainability