BUSINESS MODEL INNOVATION TO OPTIMIZE REVENUE GROWTH IN THE B2C SECTOR AT NANO CENTER INDONESIA

• Main Author: Bintang Akbar, Naufal
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/80040
• Institution: Institut Teknologi Bandung

This research delve into the dynamic realm of business model innovation at Nano Center Indonesia (NCI), a forefront player in the nanotechnology research field. Our investigation is driven by the challenge of enhancing NCI's revenue growth in the Business-to-Consumer (B2C) sector, a transition from its established stronghold in the Business-to-Business (B2B) domain. This thesis offers a narrative that weaves together the intricate elements of NCI's existing business model, casting a critical eye over both the internal workings and the external business landscape of the organization. Adopting a holistic approach, the researcher combine quantitative insights with qualitative depth, painting a nuanced picture of NCI's operational ethos and the broader market nuances. The analytical journey navigates through various theoretical landscapes, employing frameworks such as VRIO, Porter's Five Forces, and the Business Model Canvas to dissect and understand the organization's current position. This exploration brings to light pivotal areas ripe for innovation, particularly in enhancing the value proposition to consumers and forging stronger customer relationships, all while balancing cost efficiency and revenue maximization. At the heart of this thesis lies the proposition of a reimagined business model. This model is not just a blueprint for change; it's a strategic vision that harnesses NCI's core strengths to meet the distinct needs and aspirations of the B2C market. Our recommendations are not just paths to improved financial performance but stepping stones towards fostering a culture of sustainable growth and competitive agility in the vibrant and ever-changing landscape of nanotechnology research and application.