PERANCANGAN TACTICAL DASHBOARD SALES & MARKETING PT X DENGAN METODE EVA HARIYANTI (2017)

• Main Author: Paramitha, Asyila
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/80078
• Institution: Institut Teknologi Bandung

In Indonesia, PT X is a privately held business that works in the telecom sector. PT X, one of the biggest in the telecom industry, works with Authorized Dealer (AD) partners to oversee its operational regions. The daily duty of keeping an eye on AD partners' and sales' success falls to PT X's Sales & Marketing Division. Finding insights is proving to be a challenge for PT X's Business Growth & Analytics Division, one of the stakeholders concerned in tracking sales success. Consequently, the goal of the research is to enhance sales effectiveness by using a tactical dashboard—a visual representation of data. Identification of design requirements, identification of Key Performance Indicators (KPIs), and creation of a tactical dashboard prototype to assist PT. X's Business Growth & Analytics Division's strategic decision-making process were all carried out. The Eva technique is applied throughout the tactical dashboard design process for PT X. Different tactical dashboard development approaches are the foundation of the Eva Hariyanti methodology. This methodology is preferred over others because it uses a hybrid strategy that combines bottom-up and top-down approaches. As a result, the tactical dashboard design approach bases dashboard creation on the organization's KPIs and user demands. This process culminates in a dashboard prototype. For the purpose of building the dashboard, 15 suggested KPIs were found based on the study done at PT X. Three Key Outcome Areas serve as the basis for all of these KPIs. A six-page tactical dashboard prototype is created using these fifteen KPIs. The tactical dashboard is improved by adding card (text) and filtering options to the visualizations after user critiques.