THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL INCLUSION TOWARDS MSME PERFORMANCE (A CASE STUDY OF PANANJUNG MARKET SHOPHOUSES' OWNERS)

• Main Author: Giovanni Hasiholan, Matthew
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/80154
• Institution: Institut Teknologi Bandung

This study researches the effect of financial literacy and financial inclusion simultaneously on the performance of MSMEs that have been relocated to Pananjung Market in Pangandaran Regency. The type of research used is quantitative using primary data by employing statistical inference. The object studied in this study is the performance of UMKM shophouses in Pananjung Market. Researchers decided to use the sample of 40 people from MSME owners who were in the Pananjung Market Shophouses. Financial literacy was found to have a partial impact on the MSME performance of the MSME owners of Pananjung Market Shophouses based on the partial test (t test) conducted in this study. Secondly, the MSME performance of Pananjung Market Shophouse MSME owners is also partially influenced by financial inclusion. The results of this study's simultaneous test (F test) indicate that financial inclusion and financial literacy have a simultaneous impact on the MSME performance of the MSME owners of Pananjung Market Shophouses.