PROPOSED BUSINESS STRATEGY (CASE : PARADIGMA CREATIVES)

• Main Author: Andiona Poetra, Kasandy
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/80185
• Institution: Institut Teknologi Bandung

PARADIGMA CREATIVES is a Branding Agency found in middle of 2020. PARADIGMA offer services around branding and simple marketing activities such as creating creative content and artwork, developing and maintaining websites for businesses, commercial or landscape photography and videography, digital marketing, and also concepting company branding plans. Indonesia is one of the developing countries that is vulnerable to be impacted by the change occurring in the industry. Creative industries has been developed in Indonesia since 2009 marked by the Presidential Instruction number 6 of 2009. Based on 2013’s Indonesian Statistic Board, the industry has grown by 5,76% and contributed to Indonesia’s gross domestic product (GDP) by 7% or equals to $US 46,930 billion. PARADIGMA CREATIVES themselves didn’t really have any competitive advantage among the rivalry in the industry. Value offered to the market is roughly similar with the point of what competitor has offered. Without the uniqueness and the differentiation that applied to the company, PARADIGMA would lose their selling point to be received in the customer top of mind. Using the internal and external analysis, this study proposes the assessment of the current company condition and then constructs the best possible solution by converting it into TOWS Matrix. The result is shows that there are three major action could be implemented (1) Complete company legal aspects (PT) to fulfil projects requirements, (2) Build competitive Advantage, and (3) Design and distribute updated portfolio to catch more market and leads