PHANTASMAGORIA: THE ILLUSION OF CONSUMERIST CULTURE IN CYBERSPACE THAT INFLUENCES SELF-PRESENTATION THROUGH PEPPER'S GHOST VIDEO PROJECTIONS

• Main Author: Ajeng Ayu Anjani, Dwi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/80254
• Institution: Institut Teknologi Bandung

The development of post-industrial society and postmodern culture cannot be separated from the development of consumerism in the discourse of progressive capitalism. This problem becomes interesting when a reality such as cyberspace appears and influences industrial society to create its identity. The symbolic representation is a juxtaposition between original self-presentation and self-presentation influenced by the virtual world which is influenced by consumerist culture which results in a 'pseudo' self-presentation. In the context of this discourse, it covers how industrial society is now lulled by reality formed by cyberspace, the products of capitalism in the form of information, images formed by the media into daily consumption of cyber reality which tends to shape identity and will change along with developments that occur. in each of its cyber realities. There are several stages in the process of creating this work, including reviewing the theoretical approach to art as a symbol and supporting theories regarding self-presentation to understand current phenomena and hear them in works of art. A study of the video medium using the Pepper's Ghost projection technique approach is used to process the scope of the work concept, which focuses on the symbolization of self-presentation through clothing and lifestyle. In an effort to provide material experiences to the appreciator, this work is allegedly a form of exploration of the medium of video projection which depicts illusions. The illusory idiom is represented through symbols in the final visual of the video projection with a hologram effect. The choice of the title "Phantasmagoria" is a reflection of where the original self-presentation or that which has been influenced by cyberspace reaches the point of bias so that it is difficult to distinguish whether the self-presentation is real or not.