CUSTOMER PERCEPTION INFLUENCE TOWARDS CASH FLOW PROJECTION FOR EVENT PLANNER IN BANDUNG

This research discusses about expanding event planner company by creating new product to reach new market based on customer perception and cash flow projection. This research conducted in Bandung area with 17-30 age range. The respondents of this research is 141 respondents. Based on the conceptual...

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Bibliographic Details
Main Author: Nola Adalea Agma, Nisita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80558
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Institution: Institut Teknologi Bandung
Language: Indonesia